Gary has been in the electrical industry since 1972 and started First Choice Electrics from his study at home in 1994, taking a few customers from his previous business partnership with his brother. He quickly built up his customer base with a never say no attitude, strong work ethic and reliable service primarily based and focused on providing electrical maintenance to the real estate industry – These qualities laid the foundations for First Choice Electrics as we know it today.
Gary’s son Lee was the first apprentice the company took on at the end of 2001 and, after 2 years as a qualified electrician, Gary approached Lee in July 2007 to become a partner in the business.
The business eventually built up to the point that it had far out grown Gary’s modest home office and in 2009 the company relocated to an office and workshop in Joondalup.
These days Lee and Gary share the role of running the business and a large number of real estate agencies call upon our services to maintain, electrically, the properties under their management.
In January 2010, Gary’s other son and Lee’s brother Adam made the switch from qualified civil engineer to apprentice electrician with a view to one day partnering Lee to run the business when Gary one day decides it is time to pull back.
Mid 2012, First Choice Electrics moved to a larger office, next door, to build an office and workshop that will see the company into the next phase of the business.
We have highly capable office staff dedicated to answering our customers’ calls and arranging appointments for our tradesmen. They are an integral part of our company’s commitment to providing quality customer service and ensuring prompt and clear communication between our office and our clients.
Our fleet of service vehicles are manned by police cleared, A grade electricians based both north and south of the river. Our electricians are experienced in and mindful of the responsibilities involved in working in and around people’s homes and investment properties.
First Choice Electrics are also heavily involved in training apprentices – a number of our current tradesmen began their apprenticeship with us and remain with us today as qualified, A grade electricians. The apprentices provide our electricians with valuable assistance and First Choice Electrics recognises the importance in training its own apprentices for the future of the company.